Doing Experts The Right Way

The Basics of Boosting Your Site’s SEO

Search engine optimization is basic to every website. To put it simply, SEO will get your site found online when people come searching for something they need that you might offer.

Question is, when you have hundreds of thousands or even millions of websites like yours, how do you impress the search engines so they put you ahead of the others in the search results? The answers can vary, but the following tips will help you figure them out:

Imagine your website is a cake.

On a cake known as your website, your social media acts, paid searches and links would be the icing. Everything else – your content and content management system, site infrastructure and the logical information structure – is the foundation. In the end, they must all come together to make a tasty and appealing cake.

Be aware of what search engines want.

The main job of search engines is to bring users to websites that have the information they’re looking for. The following factors are used to determine site relevancy:

Content – depending on page text, titles, descriptions and tags

Performance – site speed and efficiency

Authority – when content quality is high enough that users and authority sites are always linking to the site in reference

User Experience – includes site’s appearance, ease of navigation, user safety and bounce rate

Know what search engines DO NOT like.

Search engine spiders only have up to a volume of data storage, and using shady tactics to trick them will surely backfire on your SEO in the long run. Search engines are particularly averse to poor user experience (usually based on bounce rate), keyword stuffing and purchased links.

Know and understand your business model.

First off, what is your definition of a conversion? Do you sell products and services or impressions? What are your goals? Do your know what assets and liabilities you have? Use keywords not only on-site but in other channels as well, such as your social media profiles, email, offline ads, etc. The secret is consistency, allowing you to train people to use the particular words or phrases that you are targeting in your SEO campaigns.

Maintain consistency with domain names. As domain naming is important to the foundation of your website, using subdirectory root domains (yoursite.com/awesome) instead of subdomains (yoursite.awesome.com) is considered best practice). Other best practices are using consistent domain names so that search engines don’t get confused; using old domains as long as they don’t have a questionable past; and using keywords in URLs.

Consider different types of results.

Finally, make sure your site can be used in most types of standard devices (mobile phones, tablets, etc.) now that Google has made mobile responsiveness a priority when indexing sites. Which makes perfect sense, considering that users are mostly on mobile these days.

Doing Experts The Right Way

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